HISTORY: SIGNIFICANT DATES IN THE GROUP’S DEVELOPMENT 1928 • Monsavon 1929 1934 1935 1953 1960 1963 • Imédia, the first rapid oxidative hair dye • DOP • Ambre Solaire, the first filtering sun protection oil • Cosmair becomes the agent for L’Oréal in the United States • Launch of the Elnett hairspray • Lancôme 1981 1979 1973 1970 1965 1964 • Creation of Laboratoires dermatologiques Galderma • First epidermis model reconstructed by L’Oréal’s Research department • Gemey, entry into consumer make-up • Biotherm • Laboratoires Garnier • Listing of L’Oréal on the Paris Stock Market 1988 1989 1993 1994 1996 1997 • Armani licence • La Roche-Posay • Redken 5 th avenue in the United States • Acquisition of the American agent Cosmair • Maybelline in the United States • Creation of the Chinese subsidiary 2007 2006 2004 2003 2000 1998-2000 • Creation of the L’Oréal Corporate Foundation • The Body Shop • Absorption of the holding company Gesparal • L’Oréal acquires majority control of Shu Uemura in Japan • Matrix and Kiehl’s since 1851 in the United States • Softsheen and Carson in the United States and in South Africa 2008 2009 2010 2012 2013 2014 • YSL Beauté • L’Oréal celebrates its 100-year anniversary and has set a goal to attract one billion new consumers • Essie Cosmetics in the United States • Urban Decay in the United States • Announcement of the Sharing Beauty With All programme by 2020 and the Share & Care programme • L’Oréal/Nestlé Strategic Agreement • Magic Holdings in China and NYX Professional Makeup in the United States • Disposal of Galderma 2020 2019 2018 2017 2016 2015 • Definition of the sense of purpose ( raison d’être ): Create the beauty that moves the world. • Announcement of the L’Oréal for the Future programme for 2030 • Mugler and Azzaro fragrances brands • Licensing agreement with Prada • Modiface, Armani (licence renewal), Stylenanda, Pulp Riot, Valentino (licence), Thermes de la Roche-Posay, Logocos • CeraVe • Disposal of The Body Shop • IT Cosmetics • Niely Cosméticos • Takami Co in Japan and Youth To The People in the United States • L’Oréal announces a new organisation of geographic zones • Agreement between L’Oréal and Nestlé for the repurchase by L’Oréal of 4% of its own shares held by Nestlé • Acquisitions • Important dates 2021 • Founding of Société Française de Teintures Inoffensives pour Cheveux by Eugène Schueller 1909 L ’ ORÉAL I UNIVERS AL REGISTRATION DOCUMENT 2021 19 PRESENTATION OF THE GROUP INTEGRATED REPORT Business model: Economic and corporate excellence to create lasting value for all 1